Brand

**Solely Hers** is a Filipino footwear brand created from a very personal experience: the struggle to find shoes that actually fit.

For years, finding the right pair was never as simple as choosing a size. My feet are the right length for a US 5, but they are naturally very narrow, which often means sizing down depending on the style and shape of the shoe. As a child, and especially as a teenager and adult, I constantly struggled to find shoes that were both my size and suited to my personal style.

There were many times when I would look through retail stores and find beautiful shoes I wanted to wear, only to realize that the smallest available size was too big. Most stores typically start around US 5 or 6, leaving very few options for women with smaller feet. I often found myself looking through the teen or children's sections, particularly when shopping for European brands, simply because I knew I had a better chance of finding something that would fit. I am usually around an EU 34 or UK 2.

That experience made me wonder: **Why is finding the right shoe size still so difficult in the Philippines? And why are there so few options for women outside the usual size range?**

Solely Hers began from that question.

At a time when I was also navigating uncertainty in my own career, I decided to build something that reflected both a personal need and something I genuinely cared about. I wanted to create shoes that I would personally want to wear — feminine, chic, versatile, and practical enough for everyday life — while also making sizing more accessible to women who often struggle to find their size.

The brand is also closely connected to my own relationship with confidence and personal style. I have always had moments where I struggled with feeling confident in how I dressed or presented myself, and shoes were part of that experience. For me, the right pair of shoes is not simply an accessory. It can change how you carry yourself, how comfortable you feel, and how you move through your day.

That is the feeling I want Solely Hers to offer.

The designs are intentionally feminine and timeless, with a distinctive chic detail that has become part of our identity: the **butterfly trademark**. The butterfly represents the personal meaning behind the brand — growth, becoming more confident in yourself, and allowing yourself to evolve into the person you want to become.

I also wanted Solely Hers to be different in how we approach manufacturing. Rather than simply sourcing existing designs for rebranding, I wanted to develop pieces that actually reflected my taste and the identity of the brand. Finding a manufacturer who could produce a wider size range was therefore very important to me.

We were fortunate to find a manufacturer capable of producing sizes from **US 4 to US 12**, including genuine leather footwear. This was particularly meaningful because sizes such as US 4, 11, and 12 can be difficult to find in the local market.